By: Dylan DelliSanti ‘14
From Led Zeppelin turning hotel hallways into slip-and-slides for half-naked groupies, or Ozzy Osbourne biting the head off a dove, stories of rock n’ roll exuberance are often chalked up to such notions as “80’s decadence” or the all infamous slogan “sex, drugs, and rock and roll.” The idea here is that the wild antics or lofty demands of rock stars are the results of irrationalities on their part. One such story involves rock band Van Halen. Back in the 80s, when the band was in their prime, they had it written into their contract’s with the venues they played at that a bowl of M&M’s – with all of the brown one’s removed — was to be served in their dressing room. While some may attribute this to exuberant demands on the part of animal-spirited, doped-up rock stars, the reality is that the band was actually making good use of the economic concept of signaling.
Van Halen came into an age of rock n’ roll that was not as simple as when Elvis first started swinging his hips for crowds of screaming girls. The screaming girls were still around, but rock concerts were now much larger with intricate stage set-ups, lights, amps, and pyrotechnics among other things. This meant that bands like Van Halen had lots of stage equipment that had to be taken care of by the owners of the venue, or it could pose a serious danger to the lives of the band or their stage crew. This problem was compounded by the fact that the band would likely not have enough time to ensure that every little detail had been accounted for, because they were moving city-to-city almost every day and had to work with different venue managers every night. Unlike bands of the past who had less intricate stage equipment, Van Halen had many issues to deal with, and very little time.
As a way of overcoming this problem, the band had written into their contract that a bowl of M&M’s was to be served at every concert – with the stipulation that all brown M&M’s had to be removed. If the M&M’s were not served, or if a single brown M&M was discovered, the band had the right to cancel the show. In some instances where the brown M&M’s were not served, lead singer David Lee Roth would wreak havoc in the dressing rooms, destroying property and shouting at the arena’s managers.
While the M&M’s demand may at first seem like an immature gag, they actually served as an important signaling mechanism for the band, who needed a way of ensuring that their stage equipment was appropriately setup without having to take the time to personally investigate it. If the arena managers provided the M&M’s, then it was very likely that they read and provided for the other — more crucial — stipulations of the contract. If the M&M’s were not provided, then the band would have reason to be suspicious about the safety of the arena. Through this system, the band could economize on scarce time and information so that they can get on to more important business, such as playing a show.
Today’s artists, recognizing the success of such strategies, are up to very similar machinations. Jennifer Lopez, for instance, requested white flowers, white furniture, white curtains and Cuban food for a cameo she was making in a video for an African charity. Moreover, one source said that she didn’t even eat the food. She may seem simply crazy for making such a request, but it’s more likely the case that she, and other artists who make outrageous demands, wanted to ensure that the people she was contracting with were paying attention to the finer details.
