Hunter Hopcroft ’10

Hunter Hopcroft '10
Revives the Neighborhood Market
Next time you’re in Richmond, be sure to stop by Harvest Grocery & Supply. The new local market was recently opened in the Capital City’s Fan district by Hunter Hopcroft ’10. The store focuses on offering fresh local produce, as well as organic and specialty goods.

“We’re trying to revive the concept of a neighborhood market and general store, like you probably would’ve found on Main Street in every town in the ‘40s or ‘50s,” explained Hopcroft when recently reached by Engage. “We’re updating it to be a little more modern and urban. If you’re the type of person that likes to walk into a market and be inspired about what to cook, we’re a good stop.”

After graduation, Hopcroft worked in investment research. He admittedly didn’t think business ownership was in his future, but things changed when a job interview took him to Los Angeles. During the trip he visited a store called Cookbook in Echo Park and felt immediately inspired. He soon realized a similar concept would work in a pedestrian-friendly part of Richmond.

Harvest opened at the end of January, and Hopcroft said he’s seeing a growing crop of regular shoppers, who come for locally baked bread, Richmond-roasted coffee, Virginia-grown produce and pasture-raised meat from the well-known Polyface Farm.

“We work with small-time producers,” Hopcroft said “This is not big business. We’re dealing with quality small-batch products.”

During his time on the Hill studying economics, Hopcroft said he learned to methodically make decisions. His education often resonates when he considers adding a new product or service.

“I use many of these skills on a daily basis, Hopcroft said. “Hampden-Sydney’s education sets someone up very well for entrepreneurship, especially in small business. I have to wear many hats in a day: accountant, copywriter and marketing person.”